Web-based Destination Marketing Systems: Assessing the Critical Factors for Management and Implementation
Abbreviated Journal Title
Int. J. Tour. Res.
Internet marketing; destination marketing system; convention and visitor; bureau; tourism marketing; FRAMEWORK; Hospitality, Leisure, Sport & Tourism
The Web-based destination marketing system (DMS) has been widely used as a distribution channel and marketing tool by destination marketing organisations (DMOs) at different levels in the promotion and management of tourism destinations. However, successful Web marketing requires a systematic approach in understanding key factors supporting the management and implementation of the DMS both from business and technical perspectives. The purpose of this study is to assess the critical factors of the Web-based DMS used by DMOs in the USA on the following five areas: website function design, website promotion, Website-performance measurement, Web-marketing impact assessment and organisation technology environment. Discussions of the study results and implications for Internet destination marketing and management are also provided. Copyright (C) 2007 John Wiley & Sons, Ltd.
International Journal of Tourism Research
"Web-based Destination Marketing Systems: Assessing the Critical Factors for Management and Implementation" (2008). Faculty Bibliography 2000s. 1121.