Effects of campus foodservice attributes on perceived value, satisfaction, and consumer attitude: A gender-difference approach
Abbreviated Journal Title
Int. J. Hosp. Manag.
Campus foodservice attributes; Quality; Perceived value; Satisfaction; Consumer attitude; Gender difference; CUSTOMER SATISFACTION; BEHAVIORAL INTENTIONS; QUALITY; MODEL; FOOD; LOYALTY; CONSEQUENCES; ANTECEDENTS; HEALTH; Hospitality, Leisure, Sport & Tourism
This study explores a conceptual framework incorporating interrelationships among campus foodservice attributes, perceived value, satisfaction, and effects of these on consumer attitude. Mediating roles of perceived value and satisfaction as well as gender differences in attitude formation process also are investigated within the conceptual framework. Results confirm that enhanced performance in service and product quality, menu, and facility have favorable effects on perceived value, satisfaction and, ultimately, on consumer attitude. However, the attitude-formation process and mediating roles of perceived value and satisfaction differ notably between male and female consumers. (C) 2010 Elsevier Ltd. All rights reserved.
International Journal of Hospitality Management
"Effects of campus foodservice attributes on perceived value, satisfaction, and consumer attitude: A gender-difference approach" (2011). Faculty Bibliography 2010s. 1514.