Title

Disney's successful adaptation in Hong Kong: A glocalization perspective

Authors

Authors

J. Matusitz

Comments

Authors: contact us about adding a copy of your work at STARS@ucf.edu

Abbreviated Journal Title

Asia Pac. J. Manag.

Keywords

Adaptation; Business; China; Culture; Disney; Globalization; Glocalization; MULTINATIONAL-CORPORATIONS; KNOWLEDGE; FIRM; Management

Abstract

This paper applies the principles of glocalization theory to Disney's successful adaptation in Hong Kong. Glocalization refers to the interface of the global and the local. After Hong Kong Disneyland's lack of success within a year of its opening in 2005, Disney executives attempted to cater to the local Chinese context. From a glocalization perspective, four major changes were made: (1) reduction of prices; (2) adaptation to local visitors' customs; (3) change of d,cors and settings; and (4) adaptation of labor practices. Ever since, Hong Kong Disneyland has proved successful: park attendance and revenues from growth have increased.

Journal Title

Asia Pacific Journal of Management

Volume

28

Issue/Number

4

Publication Date

1-1-2011

Document Type

Article

DOI Link

http://dx.doi.org/10.1007/s10490-009-9179-7

Language

English

First Page

667

Last Page

681

WOS Identifier

WOS:000296061500002

ISSN

0217-4561

Recommended Citation

"Disney's successful adaptation in Hong Kong: A glocalization perspective" (2011). Faculty Bibliography 2010s. 1640.
https://stars.library.ucf.edu/facultybib2010/1640