Privileging an activist vs. a corporate view of public relations history in the U.S
Abbreviated Journal Title
Public Relat. Rev.
Public relations history; Activism; Activists; Corporate-centric; INTERNET; Business; Communication
This article elaborates on the argument that the history of U.S. public relations has been distorted by the emphasis on corporate functions of public relations. The dominant corporate-centric view of U.S. public relations history often claim that public relations developed as a response to activists who attempted to interfere with business operations. That myopic, corporate-centric view has perpetuated a negative view of public relations as merely a tool of "big business". In the past as well as the present, corporations have been learning from and co-opting activists' innovative public relations techniques. By alternatively grounding U.S. public relations history in the works of activists, we open possibilities for re-imagining the field and legitimizing activists' works as a positive, central component in public relations theory and research. We end by providing resources educators can utilize to teach a more balanced view of public relations history in the U.S. (C) 2011 Elsevier Inc. All rights reserved.
Public Relations Review
Article; Proceedings Paper
"Privileging an activist vs. a corporate view of public relations history in the U.S" (2012). Faculty Bibliography 2010s. 2441.