The effects of social justice and stigma-consciousness on gay customers' service recovery evaluation
Abbreviated Journal Title
J. Bus. Res.
Gay; Service recovery; Justice; Stigma-consciousness; CONSUMERS; FAILURE; MEN; SATISFACTION; MARKETPLACE; ENCOUNTERS; COMMUNITY; RESPONSES; MINORITY; LESBIANS; Business
This study examines how social justice and the stigma-consciousness level of gay customers influence their service recovery perceptions. The results, based on an experiment involving 379 gay respondents, indicate that distributive justice, procedural justice, and interactional justice significantly affect gay customers' service recovery evaluations (satisfaction) and post-complaint behavioral intentions (negative word-of-mouth and repatronage). Also, higher stigma-consciousness gay customers show more negative service recovery evaluations and behavioral intentions than those with lower stigma-consciousness. Service providers who are interested in attracting and maintaining gay customers should create awareness among their employees about stigma-consciousness. (C) 2013 Elsevier Inc. All rights reserved.
Journal of Business Research
"The effects of social justice and stigma-consciousness on gay customers' service recovery evaluation" (2014). Faculty Bibliography 2010s. 6005.