A Confucian Analysis of Chinese Tourists' Motivations
Abbreviated Journal Title
J. Travel Tour. Mark.
Motivations; grounded theory; Confucianism; Chinese; East Asia; MODEL; TRANSCENDENCE; EXPECTATION; VALUES; Hospitality, Leisure, Sport & Tourism
Studies to date of Chinese tourists as new consumers in the travel marketplace have been largely framed in the context of Western theories. This study initiates a qualitative inquiry to develop a conceptual framework for understanding Chinese tourists' motivations. The study is informed by Confucian doctrines and extant motivation theories, and substantiated by empirical findings from 79 in-depth interviews. Seen from the perspective of Confucianism, the framework illustrates that the motivations of Chinese tourists arise as a result of the gaps between the Way (the ideal end-state) and ways (the actual state). Tourism is a functional means to bridging multiple gaps perceived in inner as well as outer cultivation. Four conceptual themes are examined as propositions from the framework.
Journal of Travel & Tourism Marketing
Fu, Xiaoxiao; Cai, Liping; and Lehto, Xinran, "A Confucian Analysis of Chinese Tourists' Motivations" (2015). Faculty Bibliography 2010s. 6538.