Title

The Effect of Generalized Compliments, Sex of Server, and Size of Dining Party on Tipping Behavior in Restaurants

Authors

Authors

J. S. Seiter;H. Weger

Comments

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Abbreviated Journal Title

J. Appl. Soc. Psychol.

Keywords

CUSTOMERS CHECKS; INGRATIATION; TOUCH; Psychology, Social

Abstract

This study examined the effects of food servers' sex, the use of generalized compliments, and the size of the dining party on tipping behavior in restaurants. Four food servers (2 males, 2 females) waited on 360 parties eating dinner, and either complimented or did not compliment the parties on their dinner selections. Results indicated that food servers received significantly higher tips when complimenting their parties than when not complimenting them, although as the size of the party increased, the effectiveness of compliments decreased. These results and their implications are discussed.

Journal Title

Journal of Applied Social Psychology

Volume

40

Issue/Number

1

Publication Date

1-1-2010

Document Type

Article

Language

English

First Page

1

Last Page

12

WOS Identifier

WOS:000273666900001

ISSN

0021-9029

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