The current study examined the relationship between the sexualization of women in the media and its effects on women's self-objectification and sexual priming with sociodemographic variables as a mediator. It was hypothesized that (1) exposure to increased sexual content in music videos would positively correlate with increased sexual priming among viewers and (2) increased sexual priming among females would be associated with increased self-objectification and increased objectification of other women. Additionally, the current study aimed to examine sociodemographic factors and if they correlate to the impact of sexual priming on self-objectification and the objectification of other women. The results of the current study indicated that the participants results to sexual priming when exposed to sexual music videos whether censored or not were significantly different than those who were not exposed to any content prior to answering any questionnaires.
Bachelor of Science (B.S.)
College of Sciences
Herndon, Alaysia M., "Over Sexualization of Women in the Media and its Effect on Self-Objectification" (2020). Honors Undergraduate Theses. 819.