Stealth marketing to generation Y
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Bachelor of Science (B.S.)
College of Business Administration
Business Administration -- Dissertations, Academic;Dissertations, Academic -- Business Administration
LD1772.F96T45 2010 no.33
Length of Campus-only Access
Honors in the Major Thesis
Rehm, Lauren, "Stealth marketing to generation Y" (2010). HIM 1990-2015. 1041.