Description
Issues management in today’s quickly changing world can be complex and unpredictable, and in the case of the spread of Ebola, carry lethal implications. Kaiser Permanente (KP) faced a potential internal crisis due to the involvement of medical staff during the spread of the disease in the United States. In addition, KP needed to ensure the safety of the patients the healthcare provider serves. This case study examines how the corporate communications team at KP in Southern California communicated the necessary messages during this crisis in the U.S. in the fall of 2014. The methodology of this case is a textual analysis of the internal corporate communications within Kaiser Permanente during the 2014 Ebola outbreak in the U.S.
DOI
10.30658/icrcc.2018.9
Recommended Citation
Greene, I. S. & Ferguson, D. P. (2018). Targeting Internal Publics During the 2014 Ebola Outbreak: An Analysis of Kaiser Permanente’s Crisis Communication. Proceedings of the International Crisis and Risk Communication Conference (pp. 30-33). Orlando FL, USA. Nicholson School of Communication. https://doi.org/10.30658/icrcc.2018.9
Included in
Health Communication Commons, Public Health Education and Promotion Commons, Public Relations and Advertising Commons
Targeting Internal Publics During the 2014 Ebola Outbreak: An Analysis of Kaiser Permanente’s Crisis Communication Strategy
Issues management in today’s quickly changing world can be complex and unpredictable, and in the case of the spread of Ebola, carry lethal implications. Kaiser Permanente (KP) faced a potential internal crisis due to the involvement of medical staff during the spread of the disease in the United States. In addition, KP needed to ensure the safety of the patients the healthcare provider serves. This case study examines how the corporate communications team at KP in Southern California communicated the necessary messages during this crisis in the U.S. in the fall of 2014. The methodology of this case is a textual analysis of the internal corporate communications within Kaiser Permanente during the 2014 Ebola outbreak in the U.S.
