This article aims to promote alternative assessment in the field of speech communication. Speech communication departments in a number of colleges and universities have adopted alternative practices as they have developed their assessment programs. For example, the faculty at the University of Missouri-Kansas City examined and redesigned their curriculum so that students were required to show competence in interpersonal communication, critical thinking, language use, leadership, reading, research, public speaking, cultural appreciation, writing, decision making, theoretical understanding, and ethical/philosophical appreciation. Clearly, developing and implementing alternative assessment strategies is time consuming and costly. First, alternative assessment more fully meets the demand for accountability. It focuses upon tasks that require thoughtfulness and understanding. With the assistance of the national associations, individual departments can then tailor assessments to meet their needs.
Hay, E. A. (1994). Alternative assessment in speech communication. Journal of the Association for Communication Administration, 23(1), 1–9.