This article attempts to put the University of Memphis (UM) in a positive light by providing a vehicle to show that African-American students play a significant role at the University and have indeed been successful both at entering the University and while attending the University. The University has been so successful in graduating minority students that the Educational Testing Service is studying the University's programs to see if UM success can be duplicated at other institutions. Obviously, recruitment involves a variety of approaches other than media including a special fall and spring African-American Recruitment Day, special enrichment institutes during the summer, college student mentoring programs in the black community, minority merit scholarships for both resident and non-resident students, minority transfer scholarships for students attending community colleges and a ministerial matching grant program aimed at African-American students with memberships at Memphis/Shelby County historically African-American churches.
Ranta, R. R. (1994). Unique approaches and problems in recruiting minority students: The use of the media. Journal of the Association for Communication Administration, 23(3), 157–159.