This article reports on the seminar entitled Strengthening the Unit: Strategies for Survival and Growth, sponsored by the Association for Communication Administration (ACA). The ACA seminar on Strengthening the Unit raised the above question given recent threats to abolish or cut well-established and prestigious communication departments. The ACA seminar provided an opportunity for representatives from threatened departments to tell their stories and share their hard-learned lessons. Strong leadership is critical to a department's survival and growth. Asking faculty members to make professional development a priority is a hollow request if the leader is not an active professional. Strong and politically active departments are good for faculty, good for students, good for the college, and, as a result, good for the discipline.
Engleberg, I. N. (1996). Let’s get political: Strategies for departmental survival and growth. Journal of the Association for Communication Administration, 25(2), 143–149.