The article offers a model for other institutions that may be considering the development of an interactive video Masters Degree program, to share the process by which this program was designed and approved, and examines the issues and challenges confronted. This article is an attempt to help communication administrators benefit from our experience and gain insight into the considerations involved in the development of an M.A. offered via distance learning. The course offerings are based on a view that secondary and community college teachers are required to be generalists since they most often teach a wide variety of topics in a survey course or in introductory level courses. Distance education programs face the challenge of offering a degree that equals or exceeds the quality of the on-campus experience.
Bankston, R., & Bozik, M. (1998). The development of an interactive video masters program in communication education. Journal of the Association for Communication Administration, 27(1), 7–17.