This paper addresses one Communication Department's sojourn in designing, developing, and proposing a unique Master of Arts in Applied Communication. Our discipline has long acknowledged the importance of applied communication scholarship and the marketplace has frequently confirmed the importance of providing applied communication knowledge to produce employees who are competent communicators. We are, however, still without terminal graduate programs that are rooted in the foundation of applied communication. Our department's program is reflexively framing its program using applied communication assumptions.
Schrader, S. M., Mills, K. W., & Dick, R. (2001). Unique characteristics of a graduate program in applied communication. Journal of the Association for Communication Administration, 30(2), 71–82.