Arete, Sport and Society, American Sport History, Olympics, Commercialism, Corporate sponsorship, Money
Olympics; Corporate sponsorship; Money
Question: What one-hundred-year-old institution has become the biggest marketplace in the world? Answer: The Centennial Olympic Games.
Sport and Society for Arete
College of Arts and Humanities
Crepeau, Richard C., "Commercialism Runs Amok at the Olympics :Uberroth's Legacy" (1996). On Sport and Society. 171.