Arete, Sport and Society, American Sport History, Commercials, Super Bowl, NFL, Thorstein Veblen, Excess, Waste, Money
Television advertising; Theory of the leisure class (Veblen, Thorstein); Super Bowl; National Football League; Gluttony; Indulgences; Rich people
There is always one little item that catches the eye; the one that both embodies and summarizes the excess. This year for me it is the Little Penny Commercial. Here in Fantasyland they have been touting the making of this little obscenity of American excess for the past several weeks. Celebrities have been rolling in and out of town, in and out of their limos and private jets, to be seen in this year's breathlessly awaited Super Bowl commercial. The parties have been numerous, the celebrity watching prime, and the press coverage worthy of the outbreak of World War III.
Sport and Society for Arete
College of Arts and Humanities
Crepeau, Richard C., "Super Bowl Excesses" (1997). On Sport and Society. 222.