Keywords
Arete, Sport and Society, American Sport History, Super Bowl, Commercials, Football, NFL, Thorstein Veblen, Excess, Waste, Money
Subjects
Television advertising; Theory of the leisure class (Veblen, Thorstein); Super Bowl; National Football League; Gluttony; Indulgences
Introduction
ESPN is calling it their "blow out the budget coverage." FOX promises that this will be the biggest presentation ever with over seven hours of pre-game programming. A thirty-second advertising spot will cost a $1.6M which comes to a mere $53,333 per second and represents a 28% increase over last year's bargain rates.
Publication Date
1-29-1999
Document Type
Commentary
Type
Text
Format
application/pdf
Source Title
Sport and Society for Arete
Language
English
Collection
Publication Version
Author's version
Copyright Status
Author retained
College
College of Arts and Humanities
Department
History
Creator (Linked Data)
Crepeau, Richard C., 1941- (VIAF)
Recommended Citation
Crepeau, Richard C., "The Super Bowl and Conspicuous Consumption" (1999). On Sport and Society. 274.
https://stars.library.ucf.edu/onsportandsociety/274
Included in
Cultural History Commons, Journalism Studies Commons, Other History Commons, Sports Management Commons, Sports Studies Commons