Arete, Sport and Society, American Sport History, Super Bowl, Commercials, Football, NFL, Thorstein Veblen, Excess, Waste, Money
Television advertising; Theory of the leisure class (Veblen, Thorstein); Super Bowl; National Football League; Gluttony; Indulgences
ESPN is calling it their "blow out the budget coverage." FOX promises that this will be the biggest presentation ever with over seven hours of pre-game programming. A thirty-second advertising spot will cost a $1.6M which comes to a mere $53,333 per second and represents a 28% increase over last year's bargain rates.
Sport and Society for Arete
College of Arts and Humanities
Crepeau, Richard C., "The Super Bowl and Conspicuous Consumption" (1999). On Sport and Society. 274.