Arete, Sport and Society, American Sport History, NCAA, Basketball, March Madness, Final Four, Television broadcasting, Rights
NCAA Basketball Tournament; Money; Television broadcasting; Broadcasting rights
Has March Madness ever been madder or is it just me? Each year at this time I am amazed at the amount of media attention given to this multi-million dollar entertainment extravaganza produced by the NCAA. Each year at this time I am increasingly perplexed by how any of this might relate to the educational mission of an American university
Sport and Society for Arete
College of Arts and Humanities
Crepeau, Richard C., "A Modest Proposal" (2000). On Sport and Society. 282.