Arete, Sport and Society, American Sport History, Basketball, NBA, NHL, Playoffs, TV ratings, Marketing
National Hockey League; National Basketball Association; Television programs rating
While watching NBA and NHL playoffs over the past few months I have been struck by the remarkable difference between what has happened to these two professional sports leagues in the last ten to fifteen years. Under the leadership of David Stern the NBA has prospered with Bird and Magic, expanding its presence to what is now approaching world-wide dimensions; while the NHL first with Gretzky and now Lemieux languished with John Zeigler at the helm.
Sport and Society for Arete
College of Arts and Humanities
Crepeau, Richard C., "NBA and NHL:Success and Failure" (1992). On Sport and Society. 302.