Keywords
Arete, Sport and Society, American Sport History, NCAA, Basketball, March Madness, Final Four, Television broadcasting, Rights
Subjects
NCAA Basketball Tournament; Money; Television broadcasting; Broadcasting rights
Introduction
Sitting in the middle of March Madness it is easy to forget that this annual orgy of basketball and money is a relatively new phenomenon. It was the transformation of television with the arrival of cable and all-sports networks that turned the NCAA Basketball Championship into a national obsession. Whereas in 1960 it was impossible to see the NCAA finals on television outside the major markets, it is now possible to see every game in the six weeks of games involving 68 teams in every market. And if you can’t see it on television you can see it on any number of other electronic devices.
Publication Date
3-25-2014
Document Type
Commentary
Type
Text
Format
application/pdf
Source Title
Sport and Society for Arete
Language
English
Collection
Publication Version
Author's version
Copyright Status
Author retained
College
College of Arts and Humanities
Department
History
Creator (Linked Data)
Crepeau, Richard C., 1941- (VIAF)
Recommended Citation
Crepeau, Richard C., "March Madness" (2014). On Sport and Society. 31.
https://stars.library.ucf.edu/onsportandsociety/31
Included in
Cultural History Commons, Journalism Studies Commons, Other History Commons, Sports Management Commons, Sports Studies Commons