Keywords
Arete, Sport and Society, American Sport History, Football, Bowl games, Naming rights
Subjects
Televised football games; Corporate sponsorship; Sports sponsorship
Introduction
Amidst the incessant whining and babbling about who is number one, comes the endless parade of bowl games, in which millions of dollars are spent on advertising, game production, and team payouts. This is matched in the realm of conspicuous waste by the binge of spending indulged in by participating institutions of higher learning to entertain boosters, legislators, and assorted hangers-on who haunt the halls of athletic departments. FSU dropped three-quarters of a million dollars on one recent trip.
Publication Date
12-28-1993
Document Type
Commentary
Type
Text
Format
application/pdf
Source Title
Sport and Society for Arete
Language
English
Collection
Publication Version
Author's version
Copyright Status
Author retained
College
College of Arts and Humanities
Department
History
Creator (Linked Data)
Crepeau, Richard C., 1941- (VIAF)
Recommended Citation
Crepeau, Richard C., "Bowl Mania and Naming Rights" (1993). On Sport and Society. 317.
https://stars.library.ucf.edu/onsportandsociety/317
Included in
Cultural History Commons, Journalism Studies Commons, Other History Commons, Sports Management Commons, Sports Studies Commons