Arete, Sport and Society, American Sport History, Olympics, Sponsorship, IOC, Money
Olympics; Sports sponsorship; International Olympic Committee; Money
It is enlightening to page through the "Olympic Preview" issue of Sports Illustrated. The photos are beautiful, but the advertising is clearly the central feature. Not unlike the Olympic Games themselves.
Sport and Society for Arete
College of Arts and Humanities
Crepeau, Richard C., "Olympic Sponsorship:Theme and Variation" (1992). On Sport and Society. 350.