Arete, Sport and Society, American Sport History, Football, Commercials, Super Bowl, Football, NFL, Thorstein Veblen, Excess, Waste, Money
Television advertising; Theory of the leisure class (Veblen, Thorstein); Super Bowl; National Football League; Gluttony; Indulgences
Here we are once again at the most important weekend in American sport. The Super Bowl is Sunday and that means that Americans across the land will create scenes reminiscent of Thorstein Veblen’s classic, The Theory of the Leisure Class. Veblen’s original vocabulary describing the rich of the late 19th century is as appropriate now as it was then. Such phrases as “conspicuous consumption,” “conspicuous waste” and “conspicuous leisure,” seem to have been coined for the Super Bowl.
Sport and Society for Arete
College of Arts and Humanities
Crepeau, Richard C., "Super Bowl" (2014). On Sport and Society. 38.