Arete, Sport and Society, American Sport History, Football, Bowl games, Names, Corporate sponsors
Bowls (Game); Football; Corporate sponsorship; Names; Money
Already some of the big ones are behind us like the Las Vegas Bowl which attracted very little attention from the major industry in that city and the Jeep Eagle Aloha Bowl which featured neither the bird nor the vehicle.
Sport and Society for Arete
College of Arts and Humanities
Crepeau, Richard C., "Bowling on the Girdiron: The Name Game" (1996). On Sport and Society. 483.