Arete, Sport and Society, American Sport History, Olympics, NBC, Television, Sponsorship, John Hancock
Olympics; National Broadcasting Company; Corporate sponsorship; John Hancock Mutual Life Insurance Company; Hancock, John, 1737-1793
Like all of you, I have been worrying a great deal lately about the future of Olympic Television Sponsorship. You can appreciate my relief this week when Dick Ebersol, The Sun King of NBC Sports, announced that his network was about to negotiate a new sponsorship arrangement with John Hancock, the company not the man, for the Sydney games.
Sport and Society for Arete
College of Arts and Humanities
Crepeau, Richard C., "The Sidney Olympics and NBC's Bonanza" (2000). On Sport and Society. 528.