Arete, Sport and Society, American Sport History, Football, Bowl games, NCAA, Money, Sponsorships, Naming rights
National Collegiate Athletic Association; Bowls (Game); Money; Football; Televised football games; Corporate sponsorship; Sports sponsorship
Several years ago the good people at the Miller Brewing Company put together the Miller Lite Survey of Sport in America. The survey, greeted by many with a roar of disbelief, found that bowling was the most popular participatory sport in the nation. We are now about to enter the Bowling Zone, a sixteen-day run of college football games with little or no meaning except to close family and friends of the participants, with a few notable exceptions. This is not the kind of bowling that was found in the Miller Lite Survey. These are not events featuring a hard round ball and ten pins.
Sport and Society for Arete
College of Arts and Humanities
Crepeau, Richard C., "Far reaches of the holiday bowl lineup" (2005). On Sport and Society. 674.