Arete, Sport and Society, American Sport History, Football, Bowl games, NCAA, Money, Sponsorships, Naming rights
National Collegiate Athletic Association; Bowls (Game); Money; Football; Televised football games; Corporate sponsorship; Sports sponsorship
Several years ago the good people at the Miller Brewing Company put together the Miller Lite Survey of Sport in America. The survey, greeted by many with a roar of disbelief, found that bowling was the most popular participatory sport in the nation. We are now about to enter the Bowling Zone, a sixteen-day run of college football games with little or no meaning except to close family and friends of the participants, with a few notable exceptions. This is not the kind of bowling that was found in the Miller Lite Survey. These are not events featuring a hard round ball and ten pins.
Sport and Society for Arete
College of Arts and Humanities
Creator (Linked Data)
Crepeau, Richard C., 1941- (VIAF)
Crepeau, Richard C., "Far reaches of the holiday bowl lineup" (2005). On Sport and Society. 674.
Cultural History Commons, Journalism Studies Commons, Other History Commons, Sports Management Commons, Sports Studies Commons