Arete, Sport and Society, American Sport History, NFL, Kaepernick
The National Football League is about to begin its 100th season of play. This will be celebrated ad nauseam and the 2020-2021 season will be celebrated as the 100th Anniversary season of the NFL. The marketing folks at the NFL no doubt spend weeks and months figuring out how to milk this milestone for as long as possible. This points to the self-evident proposition that the National Football League is all about marketing and only incidentally about actual football.
Sport and Society for Arete
College of Arts and Humanities
Crepeau, Richard C., "Jay-Z, Roger, and Kaepernick" (2019). On Sport and Society. 841.