Keywords

Arete, Sport and Society, American Sport History, NCAA, Student athletes, College athletes, Commercial endorsements, Compensation, Control, Name, Image, Likeness, NIL

Subjects

Collegiate Athletic Association; College athletes; Endorsements in advertising; Compensation

Introduction

Perhaps the biggest news in intercollegiate athletics concerns the changing NCAA policy on player commercial endorsement. At the end of April, the NCAA Board of Governors approved recommendations allowing athletes to be paid for endorsements. These will now go to the NCAA annual meeting in January, and, if approved by the full membership, the new policy will go into effect for the 2021-22 academic year. (Placing this in terms of “academic year” is the NCAA’s subtle way of promoting the pretense of the “student athlete.”)

Publication Date

5-19-2020

Document Type

Commentary

Type

Text

Format

application/pdf

Source Title

Sport and Society for Arete

Language

English

Publication Version

Author's version

College

Burnett Honors College

Department

History

Creator (Linked Data)

Crepeau, Richard C., 1941- (VIAF)

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