Arete, Sport and Society, American Sport History, NCAA Basketball, March Madness, Television, Commercial timeouts
NCAA Basketball Tournament; Money; Television broadcasting; Broadcasting rights; Television advertising
Sitting in the middle of March Madness it is easy to forget that this annual orgy of basketball and money is a relatively new phenomenon. It was the transformation of television with the arrival of cable and all-sports networks that turned the NCAA basketball championship into a national obsession. Whereas in 1960 it was impossible to see the NCAA finals on television outside the major markets, it is now possible to see every game in the six weeks of games involving 68 teams in every market. And if you can’t see it on television you can see it on any number of other electronic devices.
Sport and Society for Arete
College of Arts and Humanities
Crepeau, Richard C., "NCAA Madness" (2014). On Sport and Society. 98.