Rosen Research Review

This magazine reflects the changing times in hospitality research and academia as we work in collaboration with our industry partners to address their needs and share the things we’ve learned that can help to navigate the future of how we enjoy all aspects of hospitality, events, entertainment, foodservice, restaurants and more.

Each article speaks to a different segment of the hospitality industry and introduces you to experts in the field. We produced this magazine for one reason…to share things we’ve studied that affect how you do business. The magazine is lively and with both electronic and hard copy issues, it’s easy to read, save, bookmark and share the content.

Robertico Croes, Ph.D., Editor
Rosen Research Review
A publication of Rosen College of Hospitality Management

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Submissions from 2019

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Shopping Around: Can Good Corporate Social Responsibility Lead to Positive Service Recoveries?, Heidi Albus and Hee Jung Ro

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The Wine Tourist: Motivations, Satisfaction and Behavioral Outcomes, Robin M. Back, Diego Bufquin, and Jeong-Yeol Park

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Tourism's Potential to Benefit Ecuador's Poor, Robertico Croes and Manuel A. Rivera

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Climate Change and Tourist Destinations: Florida's Case, Alan Fyall, Dr. Asli Tasci, Jill Fjelstul, and Roberta Atzori

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Sweet Home Alabama: A Great Place to Visit?, Jeeyeon (Jeannie) Hahm and Kimberly Severt

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Holiday Research: How Academia is Informing a Destination Marketing Organization, Misty Johantgen

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Out With the Old, In With the New: Education in the Hospitality Industry, Louis A. Lenglet and Sebastien Bazin

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How Effective are Virtual Reality Experiences as Destination Marketing Tools?, Alessandra Marasco, Piera Buonincontri, Mathilda van Niekerk, Marissa Orlowski, and Fevzi Okumus

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Florida's Food Truck Industry: Tackling the Food Safety Challenges and Health Risks, Bendegul Okumus and Sevil Sonmez

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The Role of Hospitality Service Quality in Third Places for the Elderly, Dr. Denver E. Severt and Ji-Eun Lee

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Help Yourself: Are Self-service Technologies Doing Enough to Elicit a Positive Response from Consumers?, Wei Wei, Edwin N. Torres, and Nan Hua

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What Makes Them Share: Generation Y, Electronic World of Mouth and Brand Success, Tingting Zhang, Behzad Abounia Omran, and Cihan Cobanoglu