Keywords

hospitality, radio frequency identification (RFID), technology adoption

Abstract

The purpose of this study was to explore the influence of technological, organizational, and environmental factors on the hospitality operators' adoption of radio frequency identification (RFID) technology. Based on a sample of 125 technology decision makers at major hospitality corporations in the US, the results of the study indicated that except stakeholder pressure, all of the technological, organizational, and environmental factors had significant impact on hospitality operators' intention to adopt RFID technology. By identifying the factors affecting hospitality operators' RFID technology adoption decisions, technology vendors could design appropriate marketing strategies to reach potential adopters and they could educate these adopters better on the benefits of RFID technologies in order to increase the usage of these technologies in the hospitality industry.

Publication Date

11-1-2012

Original Citation

Ozturk, B. A., Palakurthi, R., Hancer, M. (2012). Organizational level RFID technology adoption in the hospitality industry. Tourism Analysis, 17(5), 629-642.

DOI

10.3727/108354212X13485873913967

Number of Pages

629-642

Document Type

Paper

Language

English

Source Title

Tourism Analysis

Volume

17

Issue

5

Publication Version

Publisher's version

College

Rosen College of Hospitality Management

Location

Rosen College of Hospitality Management

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