Circumstantial Impact of Contact on Social Distance

Semih S. Yilmaz
Asli D.A. Tasci, University of Central Florida


Despite its century long existence, social distance is still a rare area of investigation in the tourism and hospitality context. In particular, there is a lack of attention on the empirical investigations about the relationship between contact and social distance in host–guest relations in a tourism setting. Hence, the purpose of this study is to determine whether there is such a relationship between social distance and different contact factors (previous visits and close friendships). An on-site survey on tourists and locals at a popular tourist destination, Mugla, in Turkey revealed partial support for these relationships under certain circumstances. Implications and future research suggestions are discussed.