A Theoretical Framework of the Impact of Price Transparency on Pricing in the Lodging Industry

Nan Hua, University of Central Florida


Facilitated by electronic market places, price transparency has gained momentum in influencing hotel pricing and aroused heightened stakeholder interest recently in the lodging industry. However, there lacks a theoretical framework that explains the impact of price transparency on pricing and widely different opinions appear to introduce confusions to industry practitioners. Therefore, this study is designed to reveal a theoretical framework of the impact of price transparency on pricing for the lodging industry and offer relevant managerial implications.