Effects of source attractiveness, argument quality and issue relevance on message processing and persuasion
Advertising -- Psychological aspects, Persuasion (Psychology)
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Master of Arts (M.A.)
College of Arts and Sciences
Length of Campus-only Access
Masters Thesis (Open Access)
Arts and Sciences -- Dissertations, Academic; Dissertations, Academic -- Arts and Sciences
Tolaney, Chandan, "Effects of source attractiveness, argument quality and issue relevance on message processing and persuasion" (2002). Retrospective Theses and Dissertations. 1718.