Perception, Psychology of persuasion
The primary purpose of this study is to examine, in a controlled experimental situation, two variables that might have an effect upon the viewer's perception of a message film. One variable that can be expected to affect perception is the viewer's prior knowledge of the film. This study deals with one specific variable - a published review. Another variable that might affect perception is personality. This study deals with one identified personality type - authoritarian. The message film is the award-winning, five-minute, color, anti-war film, Star Spangled Banner. It was produced and directed by Roger Flint and was released in 1972. The sections that follow examine a variety of previous research findings, develop the theoretical concepts, report the method of study, and analyze the findings.
Master of Arts (M.A.)
College of Social Sciences
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Length of Campus-only Access
Masters Thesis (Open Access)
Perception, Persuasion (Psychology)
Fink, Marianell Branum, "The Effects of a Persuasive Communication on the Perception of a Message Film" (1976). Retrospective Theses and Dissertations. 215.