STARS

Title

The Effectiveness of Product vs. Image Strategies in Health Care Marketing

Author

Sunni C. DeNicola, University of Central Florida

Keywords

Advertising -- Medicine -- Florida, Health services administration -- Florida, Hospitals -- Administration -- Florida, Women's health services -- Florida

Graduation Date

1986

Semester

Fall

Advisor

Davis, Robert H.

Degree

Master of Arts (M.A.)

College

College of Arts and Sciences

Department

Communication

Degree Program

Communication

Format

PDF

Pages

89 p.

Language

English

Rights

Public Domain

Length of Campus-only Access

None

Access Status

Masters Thesis (Open Access)

Identifier

DP0019502

STARS Citation

DeNicola, Sunni C., "The Effectiveness of Product vs. Image Strategies in Health Care Marketing" (1986). Retrospective Theses and Dissertations. 4876.
https://stars.library.ucf.edu/rtd/4876

Contributor (Linked data)

Davis, Robert H. [VIAF]

Davis, Robert H. [LC]