Keywords
Advertising -- Medicine -- Florida, Health services administration -- Florida, Hospitals -- Administration -- Florida, Women's health services -- Florida
Notes
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Graduation Date
1986
Semester
Fall
Advisor
Davis, Robert H.
Degree
Master of Arts (M.A.)
College
College of Arts and Sciences
Department
Communication
Degree Program
Communication
Format
Pages
89 p.
Language
English
Rights
Public Domain
Length of Campus-only Access
None
Access Status
Masters Thesis (Open Access)
Identifier
DP0019502
STARS Citation
DeNicola, Sunni C., "The Effectiveness of Product vs. Image Strategies in Health Care Marketing" (1986). Retrospective Theses and Dissertations. 4876.
https://stars.library.ucf.edu/rtd/4876