Title

The Implications Of Researcher Assumptions About The Relationship Between Relative Advantage And Compatibility

Keywords

Compatibility; Diffusion of innovation; Relative advantage

Abstract

Within the domain of individual adoption of technology researchers have had difficulty consistently distinguishing between relative advantage and compatibility. Some have treated them as the same construct, some have kept them separate, and others have dropped one of the variables from the study. Using a structural modeling approach, this research compares these approaches and investigates which approach fits theory the best and which has the strongest empirical evidence. Results indicate that relative both constructs exhibit strong divergent validity and that any approach other than considering then to be distinct constructs may lead to questionable conclusions.

Publication Date

12-1-2003

Publication Title

Proceedings - Annual Meeting of the Decision Sciences Institute

Number of Pages

889-894

Document Type

Article; Proceedings Paper

Personal Identifier

scopus

Socpus ID

0442294345 (Scopus)

Source API URL

https://api.elsevier.com/content/abstract/scopus_id/0442294345

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