The Implications Of Researcher Assumptions About The Relationship Between Relative Advantage And Compatibility
Compatibility; Diffusion of innovation; Relative advantage
Within the domain of individual adoption of technology researchers have had difficulty consistently distinguishing between relative advantage and compatibility. Some have treated them as the same construct, some have kept them separate, and others have dropped one of the variables from the study. Using a structural modeling approach, this research compares these approaches and investigates which approach fits theory the best and which has the strongest empirical evidence. Results indicate that relative both constructs exhibit strong divergent validity and that any approach other than considering then to be distinct constructs may lead to questionable conclusions.
Proceedings - Annual Meeting of the Decision Sciences Institute
Number of Pages
Article; Proceedings Paper
Source API URL
Van Slyke, Craig; Hightower, Ross; and Johnson, Richard, "The Implications Of Researcher Assumptions About The Relationship Between Relative Advantage And Compatibility" (2003). Scopus Export 2000s. 1465.