Cultural Impact On Internet Connectivity And Its Implication
Culture; E-commerce; Internet
This study investigates the impact of national culture on the Internet connectivity. The study finds that Feminine and Individualistic cultures positively influence the use of internet whereas Uncertainty Avoidance culture is negatively related to internet use. The research findings also corroborate the general beliefs that national culture can play a significant role in the transfer of technology. The results can provide a new and valuable information to international marketers who want to expand their business horizons through international e-commerce.
Journal of Euromarketing
Number of Pages
Source API URL
Park, Hoon, "Cultural Impact On Internet Connectivity And Its Implication" (2001). Scopus Export 2000s. 480.