Date Created

2025

Institution Type

Doctorate-granting university

Course Level

Graduate

Modality of Lesson

In-Person

Category

Task Execution with Human Oversight

Primary AI Tool Used

ChatGPT

Learning Objectives

  1. Produce strategic marketing content using Gen AI tools:
  1. Analyze and articulate the role of Gen AI in marketing management functions:
  1. Apply critical thinking and analytical skills to real-world marketing challenges with Gen AI:
  1. Create and refine effective AI prompts to improve marketing outcomes:
  1. Demonstrate ethical and responsible use of AI in marketing contexts:

Strategy Description

Students will use ChatGPT to simulate real-world marketing scenarios by crafting precise and targeted prompts. They will focus on generating creative content, uncovering customer insights, and optimizing pricing strategies. Through iterative prompt refinement, students will learn how to guide ChatGPT to deliver more relevant and strategic outputs. Ethical guidelines will be incorporated into the prompting process, ensuring students understand the boundaries and responsible uses of AI-generated content. This exercise enhances their critical thinking, communication skills, and ethical decision-making capabilities.

Creative Commons License

Creative Commons Attribution-NonCommercial 4.0 International License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License

Included in

Business Commons

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