The University of Central Florida (UCF) Forum is a weekly series of opinion columns presented by the UCF News & Information. The columns are the opinions of the writers, who serve on the UCF Forum panel of faculty members, staffers and students for a year. A new column is posted each Wednesday at UCF Today and then broadcast between 7:50 and 8 a.m. Sunday on WUCF-FM (89.9).
Brands; Diet Coke; Diet Coke Guy; 7-Eleven; Self identification
During the decade leading up to the birth of my son, I averaged 44 ounces of Diet Coke every single day, an amount equal to the volume of the original 7-Eleven Super Big Gulp cup. Forty-four ounces a day, though some days I went with BP or Mobil, anywhere with a soda fountain. Forty-four ounces a day, and that includes those days when I visited restaurants where only Pepsi was served, and sick days when I couldn’t leave bed or even swallow. In fact, when factoring in the number of “free-fills” scored at various eateries, 44 ounces is probably low-balling it.
Identification; Brand name products; Brand choice; Coke
University of Central Florida
Holic, Nathan (2013). When do we stop caring about the brands that define us?. UCF Today, 2013-07-03. Retrieved from https://today.ucf.edu/when-do-we-stop-caring-about-the-brands-that-define-us/
UCF Forum note
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