The Use of Student Subjects in Hospitality Research: Insights from Subjective Knowledge

Keywords

generalizability, service recovery, student subjects, subjective knowledge

Abstract

This study addresses the use of students as a research subject issue by examining three groups’ (hospitality students, other major students, and non-student adults) responses to service failure and recovery. The findings, based on two experiments, suggest similar levels of overall satisfaction and return intentions but differences in the magnitude of failure, negative emotions, complaint intentions and overall justice perceptions in the three sample groups. Hospitality students’ responses are closer to non-student adults’ than other major students’ and subjective knowledge of restaurant services provides an explanation for this pattern. Implications using student samples and evaluating research findings based on them are discussed.

Publication Date

10-11-2013

Original Citation

Ro, Heejung & Kubickova, Marketa. (2013). The use of student subjects in hospitality research: Insights from subjective knowledge. Journal of Quality Assurance in Hospitality & Tourism, 14(4), 295-320.

Number of Pages

295-320

Document Type

Paper

Language

English

Source Title

Journal of Quality Assurance in Hospitality and Tourism

Volume

14

Issue

4

College

Rosen College of Hospitality Management

Location

Rosen College of Hospitality Management

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