There is No 'I' in Recovery: Managements' Perspective of Service Recovery

Keywords

convention hotels, management, repeat customers, service failure, service recovery

Abstract

In the services industry, service failures occur on a daily basis, therefore it has received heightened attention from academia as well as practitioners over the past years. However, the majority of research and practices are based on either the customers’ or front line employees’ point of view. In the present study, we claim that it is the way that managers approach service recovery strategies that makes the difference between successful and unsuccessful operations. Thus, this case study addressed managements’ involvement in the service recovery process by highlighting the effective and efficient service recovery strategies that are implemented by practitioners utilizing justice theories. In order to investigate this issue, a qualitative case study approach was adopted. The findings confirm three distinct service recovery phases, namely, the pre-recovery stage, the immediate recovery stage, and the follow-up recovery stage. Further, we discovered another stage, “lessons learned,” which has a direct impact on each phase of the service recovery, guiding managers in shaping their service recovery policies and procedures.

Publication Date

11-6-2014

Original Citation

Murphy, K. S., Bilgihan, A., Boseo, M. & Kubickova, M. (2015) There is no ‘I’ in recovery: Hotel Managements’ perspective of Service Recovery. Journal of Quality Assurance in Hospitality and Tourism. 16(3), 303-322.

Number of Pages

303-322

Document Type

Paper

Language

English

Source Title

Journal of Quality Assurance in Hospitality and Tourism

Volume

16

Issue

3

College

Rosen College of Hospitality Management

Location

Rosen College of Hospitality Management

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