Constructing a Model of Exhibition Attachment: Motivation, Attachment, and Loyalty
Exhibition attachment; Motivation; Push; Pull; Exhibition loyalty; China
Drawing upon the theory of place attachment, this study proposes an innovative concept of exhibition attachment. Based on an in-depth literature review, a conceptual model of exhibition attachment was constructed, including push/pull motivation, attachment, and loyalty. To test the model, empirical data was collected from attendees at a trade exhibition. The results show a certain degree of correlation between attendees' push motivation and pull motivation. Pull motivation had a significant impact on exhibition dependence, which in turn had a positive and strong impact on exhibition identity. While both exhibition dependence and exhibition identity had an impact on attendees' loyalty, exhibition identity had a greater impact on exhibition loyalty. The theoretical and managerial implications of these results are discussed.
Number of Pages
Rosen College of Hospitality Management
Yi, Xiaoli; Fu, Xiaoxiao; Jin, Wenmin; and Okumus, Fevzi, "Constructing a Model of Exhibition Attachment: Motivation, Attachment, and Loyalty" (2018). Faculty Scholarship and Creative Works. 743.