Subjects

Cultural Attractions: Museums and other Non-Profits; Tourism -- California -- Los Angeles;

Description

Discovery Pavilion is exploring the market and financial feasibility of locating in the new CityWalk area of Universal City, California. CityWalk will add approximately 205,000 square feet of entertainment, restaurant, and retail space to the existing entertainment complex at Universal City. Discovery Pavilion would complement UCLA Extension, an anchor of the project, as a major cultural draw to the area. As a basis for discussion with MCA, and ultimately to assist in raising the necessary capital for the project, Discovery Pavilion commissioned Harrison Price Company to conduct an economic study to estimate probable attendance, revenue and operating expense. This report summarizes results of a study including a demographic analysis: a discussion of several surveys of comparable facilities; projected attendance and design day parameters of the proposed project; and a 10 year operating pro forma under several sets of pricing and attendance assumptions.

Publisher

Harrison Price Company

Client

Discovery Pavilion

Date Original

9-28-1990

Document Type

Report

Identifier

87; DP0012889

Language

English

Rights

Copyright: University of Central Florida Special Collections. Permission to publish must be obtained from Special Collections in writing. Contact (407) 823-2576 or online at http://library.ucf.edu/about/departments/special-collections-university-archives/

Number of Pages

38 p.

Keywords

Museums; CityWalk; Universal City; Financial analysis; Financial evaluation; Attendance; Market analysis; Revenues; Expenses, Income; Population study; Market support

Coverage-Temporal

Universal City (Calif.)

Digital Reproduction Specialists

Electronically reproduced by the Digital Services unit of the University of Central Florida Libraries, Orlando, 2005.

Is Referenced By

http://library.ucf.edu/specialcollections/Collections/ManuscriptsPrice.php (University of Central Florida Special Collections Harrison "Buzz" Price Papers finding aid); http://ucf.catalog.fcla.edu/permalink.jsp?29CF033206285 (University of Central Florida Libraries Online Catalog)

College

Information Technologies & Resources

Unit

University Libraries

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