Abstract
Psychologists have often found it useful to think of an individual's personality as consisting of three parts. Each part is a separate source of thoughts, feelings, and motivations - - and it is useful to view each part as directing an individual's behavior at different times. This psychological perspective, it seems, can be very useful to those who market the modern theme park. Its product - - the assortment of attractions it offers to potential guests - - and the way it is promoted must appeal, in one way or another, to each distinct part of a prospective visitor's personality. This monograph briefly outlines the theory underlying this psychological perspective and then discusses several important implications for those who market and operate modern theme parks as well as others in various segments of the visitor industry.
Keywords
Amusement parks -- Psychological aspects
Publisher
The Dick Pope Sr. Institute for Tourism Studies
College
Rosen College of Hospitality Management
Publication Date
1-1-1981
Document Type
Report
Format
application/pdf
Identifier
DP0013652
Language
English
Rights
No part of this publication may be reproduced, transmitted, transcribed, stored in a retrieval system, or translated into any language, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without prior written permission from The Dick Pope Sr. Institute for Tourism Studies. All copyright, confidential information, design rights and all other intellectual property rights of whatsoever nature contained herein are and shall remain the sole and exclusive property of The Dick Pope Sr. Institute for Tourism Studies. The information furnished herein is believed to be accurate and reliable. However, no responsibility is assumed by The Dick Pope Sr. Institute for Tourism Studies for its use, or for any infringements of other rights of third parties resulting from its use. The UCF and The Dick Pope Sr. Institute for Tourism Studies name and logo are trademarks or registered trademarks of the University of Central Florida.
Number of Pages
25 p.
Type
document
Recommended Citation
Mayo, Edward J. and Jarvis, Lance P., "Understanding the Theme Park Visitor: A Psychological Perspective" (1981). Dick Pope Sr. Institute Publications. 17.
https://stars.library.ucf.edu/dickpope-pubs/17
Comments
Electronically reproduced by the Digital Services unit of the University of Central Florida Libraries, Orlando, 2014.