Abstract
This report presents the results of a survey of Central Florida residents and local tourists who did not visit Watermania. These two group will be labeled "non-visitors" The "non-visitor" survey was designed to provide a database for Watermania's management to facilitate marketing and advertising programs. The primary objective of the study was to explore non-visitors' attitudes and preferences toward Watermania and other Central Florida's tourist attractions. In addition, the survey developed demographic profiles of non-visitors and explored their vacation travel patterns.
Prepared For
Watermania
Publisher
The Dick Pope Sr. Institute for Tourism Studies
College
Rosen College of Hospitality Management
Publication Date
9-1-1987
Document Type
Report
Format
application/pdf
Identifier
DP0014019
Language
English
Place
Kissimmee, FL
Rights
No part of this publication may be reproduced, transmitted, transcribed, stored in a retrieval system, or translated into any language, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without prior written permission from The Dick Pope Sr. Institute for Tourism Studies. All copyright, confidential information, design rights and all other intellectual property rights of whatsoever nature contained herein are and shall remain the sole and exclusive property of The Dick Pope Sr. Institute for Tourism Studies. The information furnished herein is believed to be accurate and reliable. However, no responsibility is assumed by The Dick Pope Sr. Institute for Tourism Studies for its use, or for any infringements of other rights of third parties resulting from its use. The UCF and The Dick Pope Sr. Institute for Tourism Studies name and logo are trademarks or registered trademarks of the University of Central Florida.
Number of Pages
63 p.
Type
document
Recommended Citation
Milman, Ady, "Watermania Marketing Survey: Part II Non-Visitors Survey" (1987). Dick Pope Sr. Institute Publications. 26.
https://stars.library.ucf.edu/dickpope-pubs/26
Comments
Electronically reproduced by the Digital Services unit of the University of Central Florida Libraries, Orlando, 2014.