Abstract

This report presents the results of a survey of tourists vacationing in Slorida who did not visit Silver Springs. This group will be labeled as "non-visitors" in the report. The survey was designed and administered by the Dick Pope, Sr. Institute for Tourism Studies, for Silver Springs management. The "non-visitor" survey was designed to provide a database for Silver Springs management use in planning marketing and advertising programs. The primary objective was to explore non visitors' attitudes and preferences towards Florida's tourist attractions, including Silver Springs. In addition, the survey will develop demographic profiles of non visitors and explore their vacation travel patterns.

Keywords

Silver Springs

Prepared For

Silver Springs

Publisher

The Dick Pope Sr. Institute for Tourism Studies

College

Rosen College of Hospitality Management

Publication Date

1-1-1985

Document Type

Report

Format

application/pdf

Identifier

DP0021619

Language

English

Place

Silver Springs, FL

Rights

No part of this publication may be reproduced, transmitted, transcribed, stored in a retrieval system, or translated into any language, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without prior written permission from The Dick Pope Sr. Institute for Tourism Studies. All copyright, confidential information, design rights and all other intellectual property rights of whatsoever nature contained herein are and shall remain the sole and exclusive property of the Ministry of Tourism of Aruba. The information furnished herein is believed to be accurate and reliable.

Number of Pages

28 p.

Type

article

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