Title
Generation Y travelers' commitment to online social network websites
Abbreviated Journal Title
Tourism Manage.
Keywords
Online social network; Loyalty; Perceived risk; Perceived utility; Trust; Generation Y; Travel; SUPPLIER RELATIONSHIPS; CUSTOMER RETENTION; USER ACCEPTANCE; E-LOYALTY; TRUST; TECHNOLOGY; SATISFACTION; DETERMINANTS; CHANNELS; MODEL; Environmental Studies; Hospitality, Leisure, Sport & Tourism; Management
Abstract
This study aims to develop a theory-based model of relationship commitment in an online social network (OSN) context for Generation Y travelers. An online questionnaire was sent to a systematic random sample of 12,000 students at six U.S. universities. A total of 513 respondents participated in the study. Study results suggest that perceived utility and trust are positively related to both affective and calculative commitment. In terms of the relationship between perceived risk and commitment dimensions, the lower the risk associated with OSNs, the more likely customers are to continue the relationship. This study highlights the pivotal role of affective commitment in developing loyalty to travel-related OSNs. (C) 2012 Elsevier Ltd. All rights reserved.
Journal Title
Tourism Management
Volume
35
Publication Date
1-1-2013
Document Type
Article
Language
English
First Page
13
Last Page
22
WOS Identifier
ISSN
0261-5177
Recommended Citation
"Generation Y travelers' commitment to online social network websites" (2013). Faculty Bibliography 2010s. 4487.
https://stars.library.ucf.edu/facultybib2010/4487
Comments
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