Keywords
Arete, Sport and Society, American Sport History, Olympics, Sponsorship, IOC, Money
Subjects
Olympics; Sports sponsorship; International Olympic Committee; Money
Introduction
It is enlightening to page through the "Olympic Preview" issue of Sports Illustrated. The photos are beautiful, but the advertising is clearly the central feature. Not unlike the Olympic Games themselves.
Publication Date
8-5-1992
Document Type
Commentary
Type
Text
Format
application/pdf
Source Title
Sport and Society for Arete
Language
English
Collection
Publication Version
Author's version
Copyright Status
Author retained
College
College of Arts and Humanities
Department
History
Creator (Linked Data)
Crepeau, Richard C., 1941- (VIAF)
Recommended Citation
Crepeau, Richard C., "Olympic Sponsorship:Theme and Variation" (1992). On Sport and Society. 350.
https://stars.library.ucf.edu/onsportandsociety/350
Included in
Cultural History Commons, Journalism Studies Commons, Other History Commons, Sports Management Commons, Sports Studies Commons